Working hard, serving with integrity, and treating people right have shaped my career and are the foundation of my real estate approach. I’m committed to building relationships, delivering solutions, and earning the lifelong trust of those I serve.

For nearly 21 years, I’ve called Apollo Beach, Florida home. For over 40 years, I’ve watched the Tampa Bay area grow and transform, gaining a deep understanding of its neighborhoods, communities, and especially its unique waterfront lifestyle. My wife and I were fortunate to buy our dream home on a canal, which has allowed us to enjoy boating right from our backyard. It’s a way of life that draws so many people to this area. 

I've never been one to shy away from hard work. As a teenager, I split my time between soccer and karate and even went on to earn my black belt. I've always loved a challenge, and that mindset naturally carried into my career. Early on, I worked at Circuit City, where I quickly became one of the company's top three salesmen and even won a Corvette in a sales contest! To this day, I still can't believe I drove home in that car. The funny thing is, there was never a secret to it. I treat people the way I'd want to be treated and help them find the solutions that fit their needs. It's always been that simple.

 Since 1996, I’ve focused on financial services. I’ve worked as an SEC Representative and have helped clients with life insurance, annuities, health insurance, and group health insurance. My work centers on helping people make smart decisions about retirement, protecting their families, and diversifying their investments. Over time, I recognized that real estate is a key part of a strong financial plan.

That belief led me to earn my real estate license in 2018. I wanted to help people with one of the biggest decisions of their lives: buying or selling a home. I approach real estate the same way I approach financial services: by listening, understanding my clients’ needs, and helping them create a plan that aligns with their goals. Most of my real estate clients come from my own network and word-of-mouth because I’ve established that trustworthy, diligent, and knowledgeable reputation. I especially enjoy working with waterfront properties, but I’m happy to help with any type of transaction my clients need.

In partnering with Red Sash Realty, I have opened the door to even more services and expertise to serve my clients. Red Sash Realty, led by Sunny Alexander and Michael Beum, is founded on a deep commitment to service, integrity, and community. Both Sunny and Mike are West Point graduates and military veterans whose firsthand experience with military relocations, VA loans, and supporting fellow veterans gives them unique insight and empathy for their clients. Their mission goes beyond real estate transactions; they are passionate about empowering clients, building lasting relationships, and fostering a supportive community rooted in the values of family, faith, and service.

 This partnership was a natural fit because of our shared dedication to ethical business practices and helping others. Sunny and Mike bring extensive industry knowledge, strong leadership backgrounds, and a genuine desire to make a positive impact. By working together, we are able to offer clients a seamless, supportive experience. We ensure that every client feels valued, informed, and cared for at every step.

Outside of work, my wife, Marcia, and I love spending traveling and enjoying our dogs. I also give back to Shriners Children’s hospital, a cause close to my heart. This area has so much to offer, and I love helping people find their own place to call home here.

Tampa Bay offers an incredible range of lifestyles, from historic neighborhoods to vibrant downtowns and peaceful waterfront communities. I love helping clients explore these options and discover what makes each area unique. Whether you’re drawn to the energy of city living, the tranquility of a canal home, or the convenience of a family-friendly neighborhood, I take the time to understand what matters most to you and guide you toward the right fit.

Throughout the buying and selling process, my team and I take a hands-on approach, ensuring nothing falls through the cracks, and every challenge is met with a prompt solution. By drawing on extensive local knowledge, years of industry experience, and a trusted network, my team and I are able to offer a truly full-service experience. At the heart of our services is a commitment to clear communication, integrity, and trust. At Red Sash Realty, we’re proud to be a resource you can count on for every new chapter.

Sincerely,

Sunny Alexander         Michael Beum                   Joey Davis